Do you reflect on how far you’ve come?
I’m approaching my first six month mark and I have definitely discovered what makes me most happy. If you’ve seen anything of my previous blogs you’ll know I recently held a webinar to encourage business owners to get started with Instagram - perhaps you may have joined me for it?
As I delivered a workshop for a retail group last week, their key requirements were to show their audience the products they had available, whether it was in a bakery, a gift shop to show what products their audience could buy through click and collect or deliveries, or even a tour round the barbers or restaurant to show what safety measures they have been putting in place in preparation for re-opening.
Who’s holding you accountable?
Having only started in business in September, I feel I’m still evolving what I offer but really had in mind that I wanted to offer a training program of some kind. I had been dabbling with it but not focusing on it in the way that I should to make it successful. Then one day I attended a networking event and we were asked a question to answer in the chatbox surrounding significant goals that we wanted to achieve. I had typed in filming a digital course and someone else on the call spotted it, contacted me afterwards and from that day forward we became accountability partners. She is an accountant and has several courses based around Knowing Your Numbers (one of which I’m currently doing and is super effective - it’s given me amazing clarity in my business already!) so with me being more focused on the copy, we complement each other really well.
For the love of Instagram
Think of using Instagram to let your ideal client get to know you and get to understand a bit about what motivates you and how you can help them. People follow others on social media to either learn something or be entertained so try to implement a bit of structure into your posts so that you have an idea of what you’re aiming to portray and, of course, be authentic with it. Show your potential clients enough of the real you to help them understand they want to work with you.